ACTIVATE THE MARKETER MINDSET IN 2013
Power brands activate both sides of the brain
Since 2008 we frequently discuss about crisis and out-of-the box business approach. Having in mind the Chinese signs behind the “crisis” word, “danger” and “opportunity” are the 2 directions we face daily. In such environment, strong brands had only one way out: to become bigger, bolder, more innovative, dynamic, attractive and relevant. Power brands actively cope with their times – innovative, dynamic, close to the mind and heart of the consumer.
Consumers live the 360 experience
360 experience means includes:
Strong brands are part of our lives
People love brands that inspire them, connect with them and build a long term relation. Nike, Zara, Dove, Apple, Danone, Herbalife and already part of my life, acting like a glue between my passions and lifestyle. Self-confidence, inner beauty, trust, creativity are the reasons behind my choices, in the last decade. While Dove is sharing the self-confidence story, Nike made me believe that everybody could be an athlete, Danone and Herbalife are “responsible” for my active lifestyle and good nutrition, while Apple drives my creativity and innovative spirit.
Great brands contribute to the people and community growth giving a perfect meaning to the words “social responsibility”. Strong brands educate the consumer on prevention, healthy lifestyle, support education, culture, arts, environment and sports – co-existing and co-creating with us, these days.
They foster growth, evolution, building both relevance and credibility – that’s a great way to give back to the society and leave a mark in this world by positive influence. A great, meaningful, splendid way to integrate in our lives !
MARKETING TRAININGS AND WORKSHOPS
In 2013, the journey in the fascinating world of brand management became really emotional and social:
1. MARKETING MANAGEMENT IN THE 21ST CENTURY
Business performance means Strong Brands and Inspired Leaders
Having a close look to the success recipe of the biggest companies in the world, we came to the conclusion that remarkable performances reflect mainly the customer centricity and development of brands with strong emotional benefits. More specifically, the leaders of these companies
Learning Experience includes a mix of concepts, examples, case studies, great TVCs, experience sharing and practice, practice, practice!
Examples and cases from FMCG, services. Global and local brands.
2. STRONG BRANDS IN PHARMA WORLD
Examples and cases from pharma (RX, OTC), FMCG, services. Global and local brands.
• Training programs are developed for professionals in marketing, sales, top management based on specific needs
Oana recommends the following books: